Hardware Podcasts

Investor Spotlight: Greer Tessler and Luke Goldstein of Simple Food Ventures

The Startup CPG Podcast · 2 Aug 2025 · 50m · Episode 177

What this episode covers

Greer Tessler and Luke Goldstein, Managing Partners at Simple Food Ventures, discuss their early-stage CPG investment strategy, which focuses on 'better-for-you' grocery staples and leverages a strategic partnership with Albertsons to help portfolio companies scale into retail distribution. They outline their investment criteria, noting a shift toward higher check sizes ($500k–$2M) in their second fund, and emphasize the importance of founders demonstrating strong operational and financial fundamentals, such as cash flow management and realistic valuation expectations. The conversation covers the diligence process, the value of transparency in founder-investor relationships, and specific advice on navigating fundraising stages from pre-revenue to Series A.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Simple Food Ventures, Albertsons, Startup CPG
Products
ao, Pet Plate, Smalls, Ready Basics

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