Bob's Red Mill: Bob Moore

How I Built This · 21 May 2018 · 45m

What this episode covers

Bob Moore, founder of Bob's Red Mill, recounts his journey from a failed gas station venture to building a $100 million natural foods empire using 19th-century quartz millstones. After a devastating arson fire destroyed his original mill, Moore leveraged industry expos to secure national distribution, refusing acquisition offers to maintain his company's culture and mission. The episode also covers the postscript story of Mike Bolos and Jason Grohowski, who created the Deskview portable window desk after identifying a gap in office ergonomics.

Mentioned

Companies
Bob's Red Mill, Morse Flour Mill, Fred Meyer, Safeway, Albertsons
Products
Deskview, John Goffey's Mill

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