Real Estate Mogul: Barbara Corcoran (2017)

How I Built This · 14 May 2018 · 51m

What this episode covers

Barbara Corcoran, founder of The Corcoran Group, recounts building a real estate empire from a $1,000 loan, leveraging charisma and creative marketing like the 'Corcoran Report' to gain credibility. After a painful split with her partner Ramon Simone, she rebuilt her company, survived the 1987 market crash through a 'secret sale' strategy, and eventually sold the firm for $66 million. The episode also features an update on Aryel Rivero and Vanessa Clavijo, who launched the custom gift wrapping business Gift Wrap My Face.

Most relevant to

founders before launch, companies scaling up and early-stage companies

Topics

Mentioned

Companies
The Corcoran Group, Corcoran Simone, Gift Wrap My Face, Douglas Ellman, Brown Harris Stevens, New York Times, Citibank, Bergdorf Goodman, Union Carbide, Merrill Lynch, Equitable Insurance
Products
Corcoran Report, Shark Tank
Also
Aryel Rivero, Vanessa Clavijo, Ramon Simone, Bernie Mendix, Larry Silverstein, Oprah

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