Hardware Podcasts

79 - Talking Club Store Packaging with Michael Carrier

People of Packaging · 12 Oct 2021 · 37m

What this episode covers

Michael Carrier, Director of Package Development at Berkeley International and principal of Club Store Packaging, explains how to optimize packaging for the unique constraints of club stores like Costco. He details the '5 by 5 rule' for visibility, the critical importance of designing for 'shoppable pallets' rather than just retail boxes, and the logistical challenges of palette efficiency versus dollar-value caps. Carrier also discusses the domestic kitting and repacking processes required to adapt products for club store distribution.

Most relevant to

established companies

Topics

Mentioned

Companies
Berkeley International, Costco, Otterbox, Target, Sony Electronics
Products
Sonos Roam, Trivexin

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