78 - Talking sustainable designs with Brad Walling and John Perkins from Westrock

People of Packaging · 5 Oct 2021 · 32m

What this episode covers

Brad Walling and John Perkins from WestRock discuss their sustainable packaging innovations, specifically a minimalist paperboard wrap for Heinz multi-packs that replaces single-use plastic shrink film. They explain how the 'cluster wave' patented feature and high-speed automation allow for a design that is both environmentally superior in Life Cycle Assessment (LCA) and robust enough for supply chain integrity. The conversation also covers their work on replacing plastic can collars with fiber-based solutions and the regulatory and consumer pressures driving these changes in the beverage industry.

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