Hardware Podcasts

80 - Talking packaging design with Joey Rippole from Conran Design Group

People of Packaging · 19 Oct 2021 · 39m

What this episode covers

Joey Rippole, a designer at Conran Design Group, discusses his transition from architecture to packaging design and the interdisciplinary nature of the work. He explains how packaging serves as a tangible extension of brand strategy, particularly in the healthcare and pharmaceutical sectors where functional constraints and patient perception create complex design challenges. Rippole highlights the increased importance of packaging in the e-commerce era, where the unboxing experience replaces the retail shelf interaction, requiring brands to invest more heavily in structural and visual design to drive value.

Most relevant to

established companies

Topics

Mentioned

Companies
Conran Design Group, Pfizer

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