Hardware Podcasts

81 - Todd Maute, Partner at CBX

People of Packaging · 2 Nov 2021 · 41m

What this episode covers

Todd Maute, a partner at CBX, discusses his journey from fine arts illustrator to leading a global packaging design firm with offices in New York and Minneapolis. He explains how CBX helps large CPG companies and retailers manage complex brand portfolios, such as those of General Mills and Nestle, by maintaining design continuity across diverse product categories and substrates. Maute emphasizes the importance of designing in the retail environment and using data from tools like GNPD to ensure packaging resonates with target demographics, particularly Gen Z. The conversation highlights the 'Forge' methodology, which balances agile principles with design thinking to solve challenges like brand expansion into new categories while adhering to sustainability and regulatory constraints.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
CBX, General Mills, Nestle, Johnson and Johnson, Damon Associates, Special Projects Group
Products
Run DMC
Tools
GNPD
Also
Forge

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