Thoroughly Considered · 12 Jan 2024 · 53m · Episode 107
Tom Gerhardt and Dan Provost of Studio Neat discuss their 2023 holiday season, which featured record revenue driven by paid ads and a new '4 peaks' email marketing strategy using Klaviyo. They detail the launch of the Keepbook, a hardcover notebook featuring 240 GSM watercolor paper, a slip case, and three page layouts, positioning it as a durable, high-quality alternative to Moleskine. Myke Hurley of Cortex Brand shares his experience with the Sidekick Notepad, discussing stock management, pre-orders, and his own shift toward building a more structured email marketing system with Flowdesk.
early-stage companies
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