108: Archibook

Thoroughly Considered · 23 Feb 2024 · 1h 04m · Episode 108

What this episode covers

Dan Provost and Tom Gerhardt of Studio Neat discuss the difficult naming process for their new product, Keepbook, and the operational shift of moving their warehouse to a new 3PL, Nice Commerce. They detail the struggle to find a name that fit their existing 'book' ecosystem while avoiding trademark issues, ultimately settling on Keepbook despite initial reservations. The hosts also explore the logistics of consolidating from multiple warehouses to a single US location, analyzing the impact on international shipping costs and customer experience. Finally, they engage in a deep dive into the Apple Vision Pro, debating its current utility, future form factor, and the potential for AI-generated content to drive adoption.

Mentioned

Companies
Studio Neat, Nice Commerce, Cotton Bureau, Shopify, Blackberry
Products
Keepbook, Apple Vision Pro, iPad, Quest, Sora

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