Hardware Podcasts

248 - Packaging designer and influencer manager for Skull Shaver, Justin Vermeesch

People of Packaging · 13 Mar 2024 · 30m

What this episode covers

Justin Vermeesch, Creative Manager at Skull Shaver, discusses his journey from a car dealership to managing packaging, influencer marketing, and social media for the bald grooming brand. He details the company's evolution from a small garage operation to a global enterprise, highlighting the strategic use of premium packaging features like foil stamping to capture retail attention. Vermeesch explains how Skull Shaver maintains brand integrity across omnichannel sales by leveraging a diverse network of authentic influencers and fostering a collaborative, cross-functional product development culture.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Skull Shaver
Tools
Label Protect, Trayak
Also
SmartSolve, The Scrapp App, Labl

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