Hardware Podcasts

136 - Flexible Packaging and social media live with Paul Unrue from Atlapac

People of Packaging · 26 May 2022 · 35m

What this episode covers

Paul Unrue, President and owner of Atlapac, discusses his 32-year journey from mechanical engineering student to flexible packaging industry leader, emphasizing the importance of sales skills and personal branding. He and host Adam Peek explore the critical role of flexible packaging in food preservation, arguing against the narrative that all plastic is harmful by highlighting its energy efficiency and waste-reduction benefits. They also address the challenges of greenwashing in the industry, citing specific examples like child-resistant cannabis packaging and misleading compostable labels, while advocating for honest communication about material capabilities.

Most relevant to

established companies

Topics

Mentioned

Companies
Atlapac, SpecRight, Costco, Kroger, Whole Foods, Treks, Frito Lay, Mondelēz
Also
Michigan State, Pack Expo, Interpack, Dusseldorf, Colorado

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