Hardware Podcasts

Ep. 3: Lessons on Authenticity with Co-Founder of Oatly and Good Idea Drinks, Bjorn Oste

The Startup CPG Podcast · 4 May 2020 · 25m · Episode 3

What this episode covers

Bjorn Oste, co-founder of Oatly and Good Idea Drinks, discusses building authentic brands in the consumer packaged goods industry. He explains how Oatly’s transparency regarding ingredients and carbon footprint built trust, and how Good Idea Drinks leverages nine clinical studies to validate its blood-sugar-balancing claims. Oste emphasizes the importance of scientific backing, honest communication of flaws, and matching scientists with marketing experts to create credible food tech innovations.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Oatly, Good Idea Drinks, Memphis Meats, Impossible Foods, Eat Justin Incorporated, Antidiabetic Food Center
Also
ideadrinks.com

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