Hardware Podcasts

Ep. 2: Bissy Energy Drink - The Real Kola with Zach En'wezoh

The Startup CPG Podcast · 4 May 2020 · 23m · Episode 2

What this episode covers

Zach En'wezoh, Co-Founder and Head of Product for Bissy Energy, explains how his company differentiates itself in the crowded energy drink market by using Kolanut, a natural caffeine source from Nigeria, as its hero ingredient. He details the company's vertically integrated supply chain, which partners with the Cocoa Research Institute of Nigeria (CRIN) and local cooperatives to support smallholder farmers and ensure ethical sourcing. En'wezoh discusses their successful Kickstarter campaign, which raised $30,300 and led to nearly 10,000 units sold, highlighting a 7% repurchase rate achieved with minimal marketing spend. The episode covers their strategy to expand into retail and Amazon while maintaining a social mission focused on transparency and fair compensation for West African farmers.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Bissy Energy, Coca-Cola, Pepsi-Cola, Runa, Guyaki, Cocoa Research Institute of Nigeria, Koolie Koolie, SE Spice, Whole Foods
Also
Kickstarter, Amazon

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