Hardware Podcasts

57 - Brian Sanner, National Sales & Project Manager at Starkey Spring Water

People of Packaging · 25 Mar 2021 · 37m

What this episode covers

Brian Sanner, National Sales & Project Manager at Starkey Spring Water, explains the company's decision to package its geothermal spring water in glass rather than PET to preserve taste and align with sustainability goals. He discusses the operational challenges of using heavy glass, including the high cost of shipping and the logistical impossibility of implementing a closed-loop reuse program like Loop for a geographically dispersed brand. Sanner emphasizes that consumer education is the primary barrier to sustainable packaging adoption, arguing that without demand for premium, eco-friendly options, companies cannot justify the higher price points required for materials like glass.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Starkey Spring Water, Whole Foods Market, Allegro Coffee Company, TerraCycle, Hagen Daz
Also
Loop

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