Hardware Podcasts

58 - Lisa Curtin, Head of Global Strategy at brandkey Graphics

People of Packaging · 26 Mar 2021 · 44m

What this episode covers

Lisa Curtin, Head of Global Strategy at brandkey Graphics, discusses how her company’s cloud-based ecosystem connects brand owners, printers, and vendors to standardize packaging specifications and reduce waste. She explains that brandkey’s platform allows stakeholders to collaboratively define realistic quality tolerances rather than adhering to rigid, one-size-fits-all standards, which significantly reduces material waste during production runs. Curtin also highlights how the platform tracks sustainability certifications like FSC and diversity initiatives, enabling brands to verify their supply chain compliance in real time. The conversation emphasizes that reducing waste through better collaboration and lean principles is critical for both profitability and meeting the demands of diverse, modern consumers.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
brandkey Graphics, GMI, Target, Wait Fern Foods
Also
FSC

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