Hardware Podcasts

HIBT Lab! Too Good To Go: Lucie Basch

How I Built This · 9 Mar 2023 · 40m

What this episode covers

Lucie Basch, co-founder of Too Good To Go, explains how she pivoted from a career at Nestlé and Nisle to fighting food waste by creating a platform that connects restaurants and grocery stores with consumers to sell surplus food in 'surprise bags.' She details the decision to collaborate with four Danish founders rather than compete, the early bootstrapped challenges of building an MVP with WordPress and a crashing app, and the strategy of using high-quality brands like Eric Kæser to validate the model. Basch also discusses the company's growth to 17 countries, its mission-driven fundraising with B Corp VC Bliss, and its expansion into industry partnerships like Nestlé to address shelf rotation and date labeling.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Nestlé, Nisle, Eric Kæser, Bliss, Codabene
Products
Too Good To Go, KitKat
Tools
WordPress

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