Hardware Podcasts

Founder Feature: Greg Cahn of Tamar Date Coffee

The Startup CPG Podcast · 12 Sept 2025 · 34m · Episode 193

What this episode covers

Greg Cahn, co-founder of Tamar Date Coffee, explains how he transformed a personal solution for acid reflux into a new product category by blending coffee with upcycled date seeds and fruit. Cahn details the minimalist branding strategy, the nutritional benefits of the upcycled ingredients, and the company's strategic growth through farmers markets, Expo West, and independent natural grocery retailers in California. He discusses the challenges of educating consumers on a novel product while maintaining a clean-label, two-ingredient formulation.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Think Jerky, Erewhon, Whole Foods, Sprouts, Diablo Foods, Amazon Prime, Starbucks
Products
Tamar Date Coffee

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