56 - Cory Connors, TikTok star, Host of the Sustainable Packaging Podcast

People of Packaging · 24 Mar 2021 · 36m

What this episode covers

Cory Connors, a packaging consultant for the global company Orora Landsberg, discusses his transition into social media to educate the industry on sustainable packaging. He details his strategy for growing his TikTok presence, emphasizing consistency and adding value over self-promotion, and shares specific technical insights on right-sizing boxes and the recyclability of shredded paper. Connors also highlights the power of professional networks like LinkedIn and Clubhouse in facilitating global collaborations to replace plastic with paper-based solutions.

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