Hardware Podcasts

Go Where Your Audience Is (Which May Be TikTok) w/ Todd Clouser

The Manufacturing Executive · 18 Jan 2022 · 31m · Episode 84

What this episode covers

Todd Clouser, Senior Brand Marketing Manager at Refine Labs, explains how industrial manufacturers can leverage TikTok to reach frontline tradespeople and drive product preorders. He details his experience building the weld.com YouTube channel to 650,000 subscribers by providing free education rather than sales pitches, and demonstrates how posting user-generated content on TikTok can generate massive organic reach. Clouser shares a specific case where a single TikTok video for a new machine launch drove 100% of its preorders, proving that building an audience first creates a scalable, low-cost marketing channel for capital equipment and consumables.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Refine Labs, Lincoln Electric, Gorilla 76
Products
weld.com, AHP welders, Everlast Welders
Also
TikTok, YouTube

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