Hardware Podcasts

Got herbs? Bringing sparking herbal teas to market with Hrbvor's founder, Zahira Marmar

The Startup CPG Podcast · 7 Dec 2021 · 42m · Episode 7

What this episode covers

Zahira Marmar, founder of Hrbvor, explains how she transitioned from brewing herbal teas for her family in New Jersey to launching a canned sparkling herbal tea brand. She details the operational hurdles of moving from glass bottles to 8-ounce cans, navigating the can shortage, and reformulating products to meet FDA pH standards without compromising taste. Marmar also discusses sourcing high-quality organic ingredients like Tulsi and hibiscus, the cold-brewing process, and her strategy for direct-to-consumer sales and retail expansion in the New York area.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
St. Martin Garden Artist, Startup CPG
Products
Hrbvor
Materials
Tulsi, Moringa, Hibiscus

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