Got herbs? Bringing sparking herbal teas to market with Hrbvor's founder, Zahira Marmar
Zahira Marmar, founder of Hrbvor, explains how she transitioned from brewing herbal teas for her family in New Jersey to launching a canned sparkling herbal tea brand. She details the operational hurdles of moving from glass bottles to 8-ounce cans, navigating the can shortage, and reformulating products to meet FDA pH standards without compromising taste. Marmar also discusses sourcing high-quality organic ingredients like Tulsi and hibiscus, the cold-brewing process, and her strategy for direct-to-consumer sales and retail expansion in the New York area.