Hardware Podcasts

Barre3: Sadie Lincoln (2017)

How I Built This · 5 Nov 2018 · 47m

What this episode covers

Sadie Lincoln, founder of Barre3, explains how she and her husband Chris pivoted from high-level careers at 24 Hour Fitness to launching a boutique fitness franchise in Portland, Oregon, after feeling disconnected from the industry's rigid formulas. Lincoln details the company's unique franchise model, which empowers owner-operators to adapt the workout rather than copy a rigid method, and her decision to pause rapid expansion to protect the company's culture and values. The episode also features a postscript on Alexander Harik, who turned his mother's za'atar recipe into Zesty Z: The Za'atar Company, successfully getting his product into 450 Whole Foods locations.

Most relevant to

early-stage companies and founders before launch

Topics

Mentioned

Companies
24 Hour Fitness, Core Fusion, Physique 57, Pure Barre, Whole Foods
Products
Barre3, Zesty Z: The Za'atar Company
Also
Mark Mastrov, Alexander Harik

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