Betterment: Jon Stein

How I Built This · 29 Oct 2018 · 53m

What this episode covers

Jon Stein, founder of Betterment, explains how he launched an online investment platform in the wake of the 2008 financial crisis, targeting everyday investors with a robo-advisor model. He details the bootstrapped early days, the critical TechCrunch Disrupt launch that forced a working product, and the subsequent fundraising from Bessemer Ventures. The episode also covers the operational challenges of managing withdrawals during a market crash and the complex renegotiation of equity with co-founders Eli Braverman and Sean Owen.

Mentioned

Companies
Betterment, 1st Manhattan Consulting Group, Bessemer Ventures, Vanguard, ING Direct, Multimorphic
Products
P3
Also
TechCrunch Disrupt, Eli Braverman, Sean Owen, Anthony Strout, Chris Sacca, Michael Arrington, Jerry Stellenberg

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