Hardware Podcasts

#153 - Buyer Spotlight: Tyler Killgore, GreenAcres Market

The Startup CPG Podcast · 23 Jul 2024 · 41m · Episode 60

What this episode covers

Tyler Killgore, Central Buyer and Category Manager at GreenAcres Market, discusses his transition from a direct store delivery (DSD) venture to managing a five-store natural and organic grocery chain in Kansas and Oklahoma. He details the operational challenges of switching distributors from UNFI to KeHE Dallas, the importance of maintaining a consistent SKU mix, and his reliance on print newsletters for driving promotional sales. Killgore highlights current consumer trends favoring microwaveable and frozen entrees, while offering specific advice for brands on how to effectively pitch to buyers through email and data-driven insights.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
GreenAcres Market, KeHE, UNFI
Products
Icelandic Provisions, Positive Beverage, Woodstock, Field Day
Also
Expo West, Expo East, Newtopia, Nielsen, Spins

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