Hardware Podcasts

UPC Management: Jake Deleon, Fila Manila and Alex Sorenson, Blank Slate Kitchen

The Startup CPG Podcast · 10 May 2024 · 30m · Episode 37

What this episode covers

Jake Deleon of Fila Manila and Alex Sorenson of Blank Slate Kitchen discuss the operational complexities of changing Universal Product Codes (UPCs) when altering product net weight or packaging. Jake explains that national distribution through major distributors like Unfi and KeHE often mandates UPC changes for any net weight shift, forcing inventory depletion strategies and potential free-fill negotiations. Alex details his decision to retain his UPC despite a 25% weight change to avoid free-fill costs, which resulted in significant Amazon listing complications and incorrect GS1 database records.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Fila Manila, Blank Slate Kitchen, Unfi, KeHE, Whole Foods, Amazon
Products
Sichuan chili oil, Banana ketchup
Also
GS1

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