Hardware Podcasts

#121 How to Launch in Foodservice with Sales Pro Jenna Cameron Part 1

The Startup CPG Podcast · 2 Jan 2024 · 39m · Episode 6

What this episode covers

Jenna Cameron, Sales Lead at Simulate and former sales pro at JUST Egg and Alpha Foods, details the complexities of launching plant-based products in the foodservice channel. She explains how to navigate pricing structures with major distributors like Sysco and US Foods, emphasizing the importance of open-coding and regional OPCO strategies. Cameron also outlines how to create effective price sheets, determine appropriate pack sizes for operators, and leverage direct feedback from chefs to refine product-market fit.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Simulate, Alpha Foods, Wild Earth, Sysco, US Foods, Dot Foods, Compass Group
Products
JUST Egg, TurboChef
Also
FoodServiceDirect

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