Hardware Podcasts

How Liquid Death is Murdering Lame Marketing with Hamid Saify (2023)

The Startup CPG Podcast · 19 Sept 2023 · 55m · Episode 53

What this episode covers

Hamid Saify, Liquid Death’s SVP of Digital Retail, explains how the company scaled from a nine-person seed-stage startup to a Series D enterprise valued at $700 million with 160+ employees. He details their strategy of using e-commerce as a proof point to secure national retail placement in over 70,000 doors, including Whole Foods and Target. Saify highlights their entertainment-led marketing approach, including viral campaigns with Tony Hawk and the 'Country Club' membership, and their aggressive investment in Amazon DSP and Instacart to drive retail velocity.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Whole Foods, Target, Kroger, 7-Eleven, Amazon, Instacart, Tinuiti
Products
Liquid Death
Tools
Okendo, Pear Commerce
Also
Tony Hawk

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