Hardware Podcasts

#90 Buyer Series: Earth Fare with Mitch Orland

The Startup CPG Podcast · 9 May 2023 · 49m · Episode 67

What this episode covers

Mitch Orland, VP of Merchandising and Procurement at Earth Fare, explains the retailer's product submission process, category reviews, and distribution models for emerging brands. He details how Earth Fare evaluates new products based on taste, financials, and promotional plans, noting that while brokers add value, local brands can succeed through direct delivery and grassroots demos. The episode concludes with a brief success story from Daniel Scharff, founder of Machu Picchu Energy, about his brand's rapid onboarding into Earth Fare.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Earth Fare, UNFI, Social Nature, Hickory Nut Gap, Sunburst Trout Farms, JAMBAR, Force of Nature, Machu Picchu Energy, Wild Oats, Whole Foods, Sunflower Market, P10, Blue Mountain, GFI, IFT FIRST
Products
June Tea
Tools
SpinS

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