Hardware Podcasts

#91 Becoming the Willy Wonkas of Marshmallows with Funky Mello’s Delisa Harper

The Startup CPG Podcast · 16 May 2023 · 50m · Episode 68

What this episode covers

Delisa Harper, co-founder of Funky Mello with her husband Zach, explains how they developed a refrigerated, plant-based marshmallow cream using aquafaba after a year of R&D to avoid gelatin and soy. They discuss their decision to self-manufacture in-house to maintain a competitive advantage, navigating their first national rollout with Sprouts, and scaling production with a 40-quart mixer named Gizmo. The episode covers their fundraising efforts, product launches like the Dippsterz, and strategies for retail expansion and food service channels.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Sprouts, Whole Foods, Skew, Naturally Austin, EPAC, ThrillPL, Social Nature, Strategy Maven, IFT, Shameless Pets, FitJoy
Products
Funky Mello, tbh
Also
Gizmo

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