Ben & Jerry's: Ben Cohen And Jerry Greenfield
Ben Cohen and Jerry Greenfield, founders of Ben & Jerry's, recount their journey from two friends with no business experience to building an iconic ice cream brand. They discuss their unconventional start in Burlington, Vermont, including their research methods, the decision to package ice cream to control portions, and their famous 'What's the Doughboy Afraid of?' campaign against Pillsbury. The episode also covers their evolution into a socially conscious company, their eventual sale to Unilever, and the enduring legacy of their friendship and values.