Hardware Podcasts

Ben & Jerry's: Ben Cohen And Jerry Greenfield

How I Built This · 20 Nov 2017 · 56m

What this episode covers

Ben Cohen and Jerry Greenfield, founders of Ben & Jerry's, recount their journey from two friends with no business experience to building an iconic ice cream brand. They discuss their unconventional start in Burlington, Vermont, including their research methods, the decision to package ice cream to control portions, and their famous 'What's the Doughboy Afraid of?' campaign against Pillsbury. The episode also covers their evolution into a socially conscious company, their eventual sale to Unilever, and the enduring legacy of their friendship and values.

Most relevant to

founders before launch, companies scaling up and large enterprises

Topics

Mentioned

Companies
Pillsbury, Unilever, Bureo
Products
Hagen-Dasz, Cherry Garcia, Chocolate Chip Cookie Dough
Also
Time magazine, SBA, G&G restaurant supply

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