Hardware Podcasts

CONSUMER PROFILE: This Plant-Based Eater Reads Every Label

The Startup CPG Podcast · 8 Feb 2021 · 19m

What this episode covers

Host Jennifer Yaffas Blendell interviews Brianna, a plant-based pescatarian and avid label reader who recently moved from Texas to Chicago. Brianna discusses her shopping habits, emphasizing her preference for diverse, culturally specific grocery stores and her rigorous scrutiny of ingredient lists and packaging claims. She highlights the importance of product availability across both retail aisles and direct-to-consumer channels, noting how pricing discrepancies and pandemic-related shifts in nutritional priorities influence her purchasing decisions.

Most relevant to

makers and hobbyists

Topics

Mentioned

Companies
Startup CPG, Sprouts, Target, Walmart
Products
Kashi, Magic Spoons

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