Product Startup · 20 Oct 2021 · 23m
Amy Parsons, founder of the e-commerce retailer Mozzafiato, explains how her company leverages product bundling to drive sales and customer acquisition. She details the accidental discovery of bundles as a core product, the strategic shift to reusable branded packaging, and the use of Amazon bundles to acquire customers who later migrate to their direct-to-consumer site. Parsons also discusses the importance of curating unique Italian brands at various price points to create high-perceived-value gift sets for men and women.
early-stage companies
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