T-25-006 : Yohan Jacob - Consumer Electronics Buyer to Retail Channel Product Launcher
Yohan Jacob, founder of Retail Bound, shares insights from his 32-year career as a consumer electronics buyer and consultant, helping brands launch into major retailers like Best Buy, Costco, and Target. He discusses the critical trade-offs in retail strategy, including managing cash flow with net-90 payment terms, avoiding the pitfalls of rushing products to market for CES, and the importance of post-purchase support to prevent high return rates. Jacob uses case studies of companies like Cujo, Upright, and Canary to illustrate how pricing, margin structures, and buyer relationships determine long-term success or failure in brick-and-mortar channels.