100: Pitch Deck Storytelling for Hardware Funding

Product Startup · 3 Nov 2021 · 32m

What this episode covers

Donna Griffit, a corporate pitch writer who has helped clients raise over $1.2 billion, explains how hardware startups can craft compelling investor pitches using storytelling. She outlines a four-act framework—pain, hero, business potential, and vision—and emphasizes creating urgency by aligning with current social, regulatory, and market trends. Griffit illustrates her points with examples of companies like Calmego, Ring Gone, High Gear, and Passion, showing how personal origin stories and undeniable value drive funding success.

Most relevant to

early-stage companies

Topics

Mentioned

Companies: Samsung, Cisco, Microsoft, Google, Visa, High Gear, Passion, Albers, Rothes, Third Love, Spanx, Teranos, Mako Design + Invent
Products: Ring Gone, Peloton, Calmego
Also: Sandhill Road, Silicon Valley, Elon Musk

Other shows on the same ground, closest first.

The Builder Circle27 Jun 2023 · 1h 04m
S1 E7: Level Up Your Hardware Product Pitch with Haje Kamps
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Being an Engineer27 Oct 2023 · 28m
S4E41 Neil Thompson | Technical Pitches: Revealing Flaws, Using Stories, & Wiggling Toes
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The Hardware Entrepreneur10 May 2017 · 33m
#025 - How to benefit for your startup from the one and only hardware accelerator of Southern California, with Shaun Arora of Make in LA, USA
Shaun Arora, co-founder and Managing Director of Make in LA, discusses his hardware accelerator program which supports early-stage startups building physical products. He details the 4-month intensive curriculum, which includes office space, maker space access, and mentorship, focusing on helping companies pivot from consumer to B2B models and secure Series A funding. Arora highlights successful graduates like Ring Doorbell and a B Corp energy startup, while sharing his own mistakes regarding cohort selection and time management. He emphasizes the importance of cultural anthropology in product design and the value of measuring progress to improve outcomes.
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The summary, chapters and topics are generated from the episode’s audio by this directory, not written by Product Startup. The episode itself belongs to its publisher.

100: Pitch Deck Storytelling for Hardware Funding

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

S1 E7: Level Up Your Hardware Product Pitch with Haje Kamps

S4E41 Neil Thompson | Technical Pitches: Revealing Flaws, Using Stories, & Wiggling Toes

#015 - How to benefit for your hardware project from the first major crowdfunding platform, with Sandy Diao of Indiegogo, USA

The Climate Hardware Playbook: Strategies for Founders and Investors with Christian zu Jeddeloh and Sophia Escheu

#025 - How to benefit for your startup from the one and only hardware accelerator of Southern California, with Shaun Arora of Make in LA, USA