Hardware Podcasts

41 - Mark Samuel, CEO of IWON Organics

People of Packaging · 10 Dec 2020 · 37m

What this episode covers

Mark Samuel, CEO of IWON Organics, discusses his journey from creating meal management bags to launching plant-based snacks like protein puffs and protein sticks. He explains how packaging is a core cost driver for his company, involving foil bags, inner cases, and corrugated shipping materials, while emphasizing the importance of sustainable ingredient sourcing over complex packaging recyclability. Samuel also shares his philosophy on 'small wins' through his free eBook, detailing how he manages mental health and builds authentic partnerships with domestic suppliers to ensure rapid turnaround times.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
IWON Organics, Fitmark, Thrive Market, Vitamin Shoppe, Amazon
Products
Protein Puffs, Protein Sticks, 6 Pack Bags
Also
Heart of a Hero

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