Hardware Podcasts

40 - Santiago Navarro, CEO of Garcon Wines

People of Packaging · 8 Dec 2020 · 51m

What this episode covers

Santiago Navarro, CEO and co-founder of Garcon Wines, explains how his company is disrupting the wine industry by replacing traditional round glass bottles with a flat, space-efficient bottle made from 100% recycled PET. He details the history of wine packaging, the logistical inefficiencies of glass, and the environmental benefits of their design, which reduces carbon footprint and shipping costs. Navarro discusses the company's collaboration with major partners like Amcor and DS Smith to scale production and their strategic focus on the mass-market wine segment where their solution offers the greatest impact.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Garcon Wines, Amcor, DS Smith, Acciona Wines
Materials
PET, PEF

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