39 - Jose Amado the Box Man!

People of Packaging · 2 Dec 2020 · 30m

What this episode covers

Jose Amado, a sales professional with 26 years at Boutwell Owens (now Boutwell Packaging) in Fitchburg, Massachusetts, discusses his journey from entry-level warehouse work to sales and the company's shift toward digital printing. He explains how Boutwell Owens uses digital presses and laser cutters to offer low minimums, helping startups launch products and established brands reduce excess inventory. Amado also highlights the company's long-standing commitment to sustainability, including 100% wind power and water-based inks, and predicts a future where packaging must better withstand e-commerce shipping while maintaining brand storytelling.

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