People of Packaging · 17 Dec 2020 · 43m
Joe Fernandez, a packaging designer at Vera Bradley, discusses his career path from accounting to packaging, including his time at Fisher Price and PacSess (now BillerudKorsnäs). He details specific engineering challenges, such as tape failure in cold temperatures and the rapid design of sustainable packaging for pandemic-era masks. Fernandez also explains how Vera Bradley optimizes its supply chain through lightweighting and automation while maintaining a strong focus on sustainability and corporate culture.
early-stage companies
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