Hardware Podcasts

37 - Matt Reddington - Packaging industry vet and expert

People of Packaging · 10 Nov 2020 · 41m

What this episode covers

Matt Reddington, Director of Global Design Services at Veritiv, discusses his career path from supply chain and procurement at Newell Brands and Carstar to leading Vine, Veritiv’s internal packaging design consultancy. He explains how Vine helps brands, from startups to Fortune 500s, navigate the shift to e-commerce by optimizing unboxing experiences and driving co-growth rather than just cost reduction. Reddington also shares his perspective on the critical need for universal recyclability and holding brand owners accountable for packaging waste to improve sustainability.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Veritiv, Newell Brands, Carstar, DocXellent, Saddle Creek Corporation, Del Monte Foods, Amazon
Products
Vine, Insure, Goody, Calflon

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