050 - "When No One is Listening" with James Somauroo
Dr. James Somauroo, founder of SomX, explains how he merged his clinical background with media expertise to build a health-tech specific communications agency, launching the HealthTech Pigeon newsletter and podcast to capture a niche market. He details the operational pivot from doing everything himself to implementing systems using HubSpot and delegating content creation, allowing SomX to scale to a team of 20 while maintaining agility against larger competitors. Somauroo emphasizes the importance of 'being the fool' to develop passion, prioritizing high-impact client work like Pfizer by streamlining podcast production and focusing on short-form, entertaining content that resonates with busy professionals.