#67 Leveraging Mondelēz International's CoLab Program to Grow Bunny James Boxes
Lonny James, founder and CEO of Bunny James Boxes, discusses his journey from vending machines to building a leading gifting brand for specialty diets, and his experience in Mondelēz International’s CoLab program. He details how the 12-week program provided a $20,000 grant, strategic mentoring, and a full rebrand that helped him transition from a shaky, revenue-focused startup to a scaled operation with robust processes. James explains how the program’s credibility opened doors for B2B partnerships and retail expansion with brands like Gelson’s Markets and Molly Stone's.