Hippy Feet is the coolest company you haven't heard about until now! Michael Mader, CEO

People of Packaging · 5 Nov 2025 · 35m

What this episode covers

Michael Mader, founder of Hippy Feet, explains how a traumatic brain injury during his senior year of college inspired him to build a business that acts as a support system for people experiencing homelessness. He details the company's evolution from a 'buy one, give one' donation model to an employment program for homeless youth, and finally to a strategy of donating profits to nonprofits that provide comprehensive care. Mader also discusses the significant challenges of sourcing American-made custom socks and knitwear, highlighting the difficulty of convincing established manufacturers to take a risk on a new brand and the importance of building personal relationships with factory owners.

Mentioned

Companies
Hippy Feet, Label King, Tom Shoes, Bombas, Microsoft, Pixar, United Healthcare, HubSpot, Peace Coffee, Tahin, Wharton School of Business, Pendleton, Heritage West
Also
Friends of the Boundary Waters

Other shows on the same ground, closest first.

  • How I Built This · 1h 21m

    Bombas: David Heath and Randy Goldberg

    David Heath and Randy Goldberg, co-founders of Bombas, explain how they identified a gap in the sock market after learning socks are the most requested item at homeless shelters. They leveraged Heath's father's connection to industry veteran Steve Loenthal to develop a high-quality cotton sock with features like a seamless toe and honeycomb arch support through extensive prototyping. The founders bootstrapped the initial launch via an Indiegogo campaign, which raised $140,000, and later secured a deal on Shark Tank with Damon John that provided inventory financing rather than equity. They deliberately avoided venture capital to maintain control, focusing on sustainable growth and profitability, which allowed them to expand into apparel while maintaining their one-for-one donation model.

  • How I Built This · 53m

    TOMS: Blake Mycoskie

    Blake Mycoskie, founder of TOMS, recounts his journey from four prior startups—including Easy Laundry and a Nashville outdoor advertising company—to creating the 'One for One' shoe model after a 2006 trip to Argentina. He details the chaotic early scaling of TOMS, from selling 250 prototype alpargatas to managing a viral surge that required hiring interns and shipping cargo from Buenos Aires. Mycoskie explains how media coverage, including an LA Times feature and a Vogue spread, combined with a high-impact AT&T commercial to transform TOMS into a global brand, while also addressing criticisms regarding the sustainability of the giving model and his eventual sale of the company.

  • How I Built This · 53m

    Steve Madden: Steve Madden (2018)

    Steve Madden, founder of Steve Madden Ltd., explains how he built a $3 billion shoe brand by targeting an underserved Gen X demographic with high-fashion designs at affordable prices, starting with a backless clog. He details his controversial path to going public via Stratton Oakmont, which led to securities fraud charges and a 31-month prison sentence, before returning to the company in 2005 to scale it through strong leadership and product focus. In a post-script, Gabrielle Goodwin and her mother Rozalynn describe inventing GaBBY Bows, a double snap barrette that solves the problem of hair accessories slipping out, moving from a home prototype to retail distribution in 74 Target stores.

  • How I Built This · 1h 08m

    Aviator Nation: Paige Mycoskie

    Paige Mycoskie, founder of Aviator Nation, explains how she bootstrapped a handmade clothing brand into a multi-million dollar business by leveraging word-of-mouth, shrewd landlord negotiations, and a strict 'made in California' manufacturing philosophy. She details her journey from sewing vintage-inspired garments in her apartment to securing her first major order from Fred Segel, and how she avoided external investment to maintain control over her brand's slow, steady growth. Mycoskie also discusses the operational challenges of scaling, including a costly production scam that led her to buy out her own factory, and her decision to remain the sole designer despite the company's recent viral success on TikTok.

  • How I Built This · 1h 09m

    Brooklinen: Vicki and Rich Fulop

    Rich and Vicki Fulop, co-founders of Brooklinen, explain how a trip to a Las Vegas hotel inspired them to launch a direct-to-consumer bed linen brand that bypassed traditional retail markups. They detail their early struggles, including being rejected by investors, conducting manual market research, and navigating complex international supply chains to find a factory in Israel. The founders also discuss the operational chaos of fulfilling their Kickstarter campaign, specifically the logistical nightmare of customs seizures and manual assembly, and how they scaled from a garage operation to a $100 million revenue company.

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by People of Packaging. The episode itself belongs to its publisher.