Hardware Podcasts

Brooklinen: Vicki and Rich Fulop

How I Built This · 20 Apr 2020 · 1h 09m

What this episode covers

Rich and Vicki Fulop, co-founders of Brooklinen, explain how a trip to a Las Vegas hotel inspired them to launch a direct-to-consumer bed linen brand that bypassed traditional retail markups. They detail their early struggles, including being rejected by investors, conducting manual market research, and navigating complex international supply chains to find a factory in Israel. The founders also discuss the operational chaos of fulfilling their Kickstarter campaign, specifically the logistical nightmare of customs seizures and manual assembly, and how they scaled from a garage operation to a $100 million revenue company.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Brooklinen, Warby Parker, Kickstarter, NYU, Creative Artists Agency, Torrey Birch, Samsung, Gain Capital, LegalZoom
Also
Neil Blumenthal, David Fortune, Ben Hyman, Guy Raz

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