Hardware Podcasts

050 - "When No One is Listening" with James Somauroo

Let's Combinate · 14 Sept 2022 · 40m

What this episode covers

Dr. James Somauroo, founder of SomX, explains how he merged his clinical background with media expertise to build a health-tech specific communications agency, launching the HealthTech Pigeon newsletter and podcast to capture a niche market. He details the operational pivot from doing everything himself to implementing systems using HubSpot and delegating content creation, allowing SomX to scale to a team of 20 while maintaining agility against larger competitors. Somauroo emphasizes the importance of 'being the fool' to develop passion, prioritizing high-impact client work like Pfizer by streamlining podcast production and focusing on short-form, entertaining content that resonates with busy professionals.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
SomX, Pfizer, Rock Health, Forbes, NHS, DigitalHealth.London, HS., Spotify, YouTube, TikTok, Clubhouse
Products
HealthTech Pigeon
Tools
HubSpot, Substack
Also
MHRA

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