Headspace: Andy Puddicombe and Rich Pierson (2019)

How I Built This · 3 Jan 2022 · 1h 08m

What this episode covers

Andy Puddicombe, a former Buddhist monk, and Rich Pierson, a former advertising executive, co-founded Headspace to demystify meditation. They pivoted from an unscalable live events business to a digital app, securing early funding from Pierson’s father and leveraging partnerships with Virgin Atlantic and The Guardian for user acquisition. The episode details their journey from London to Los Angeles, Pierson’s battle with cancer, and the strategic decision to raise venture capital to scale the company to over $100 million in annual revenue.

Mentioned

Companies
U.S. Bank, Virgin Atlantic, The Guardian, BBH, BAFTA, Hodder and Staunton
Products
Headspace

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