Hardware Podcasts

Tate's Bake Shop: Kathleen King (2019)

How I Built This · 27 Dec 2021 · 56m

What this episode covers

Kathleen King, founder of Tate's Bake Shop, recounts how a disastrous partnership with two brothers led to the loss of her original brand, Kathleen's Bake Shop, and $600,000 in debt. Forced to restart at age 42, she launched Tate's Bake Shop, named after her father, focusing on thin, crispy cookies and strategic distribution to gourmet retailers. With business advisor Michael Namy, she scaled the company, eventually selling an 80% stake to Riverside for $100 million in 2014, before it was acquired by Mondelez for $500 million.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Mondelēz, Riverside, TM Capital, Nestle, Whole Foods
Products
Tate's Bake Shop, Kathleen's Bake Shop, Mrs. Fields
Also
Consumer Reports

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