Hardware Podcasts

McBride Sisters Wine (Part 1 of 2): Robin McBride and Andréa McBride John

How I Built This · 19 Oct 2020 · 50m

What this episode covers

Robin McBride and Andréa McBride John, founders of McBride Sisters Wine, recount their journey from discovering they were half-sisters to launching one of the largest Black-owned wine companies. Robin, a former corporate employee in California, and Andréa, a javelin thrower from New Zealand, bonded over a shared passion for wine despite having no money, vineyards, or industry connections. They identified a gap in the market for accessible, high-quality wines that appealed to diverse consumers, including young people and people of color, and decided to enter the closed-off wine industry with confidence rather than experience.

Most relevant to

founders before launch

Topics

Mentioned

Companies
Target, Walmart
Products
McBride Sisters Wine
Also
USC

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