Hardware Podcasts

Jo Loves: Jo Malone CBE

How I Built This · 18 May 2020 · 1h 22m

What this episode covers

Jo Malone, founder of Jo Malone London and Jo Loves, recounts her journey from a working-class childhood in London to building a global fragrance empire. She details the early struggles of formulating products in her Chelsea apartment with her husband Gary, the pivotal decision to open a physical shop, and the strategic marketing tactic of 'walking the dogs' with empty bags to generate buzz before expanding to Bergdorf Goodman. After selling Jo Malone London to Estée Lauder, a breast cancer diagnosis and a five-year non-compete clause forced her to leave, leading to the creation of her new brand, Jo Loves, and innovative products like the fragrance paintbrush.

Most relevant to

founders before launch, early-stage companies, companies scaling up and established companies

Topics

Mentioned

Companies
Estée Lauder, Bergdorf Goodman, Selfridges
Products
Jo Malone London, Jo Loves
Also
Justin de Blanc, Madame Labarte, Leonard Lauder, BBC

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