The Incredible Shrinking Pie: Why the Future Lies in E-Commerce w/ Kevin Haar
Kevin Haar, Chief Operating Officer at Super Bright LEDs, discusses the strategic imperative for mid-sized manufacturers to adopt e-commerce, arguing that it is an operational shift rather than just a new sales channel. He highlights how the pandemic accelerated buyer behavior changes and how companies like Adobe acquiring Magento are making platforms more accessible. Haar warns that manufacturers ignoring this trend risk being disrupted by direct-to-consumer competitors, citing Jeff Bezos's vision of global supply chain transparency.